I thrive on collaborating with people who are ready to take action and drive change.

My approach begins with a simple conversation focused on identifying your business’s most pressing challenges. With over 30 years of experience as a CEO, I believe in leveraging existing resources before exploring more complex solutions. Often, that’s all it takes to get your business back on track.

While technology plays a role in almost every aspect of business today, my services are process-driven and grounded in practical solutions. For instance, I offer a free app that you can use to collect more five-star reviews on your website—because reputation matters, especially when you’re looking to grow.

It’s also crucial to understand your audience. I have developed a set of seven simple questions to help you refresh your brand story, increase customer engagement, and encourage more referrals. By focusing on these fundamentals, you can lay a solid foundation for sustainable growth.

The following sections outline the variety of services I offer, from business consulting and turnaround strategies to leadership development and customer experience enhancement. I invite you to explore them to see which might be the best fit for your needs. If you’d like to learn more, I offer a complimentary call to discuss your business and find out how I can help.

Let’s work together to achieve your growth goals.

Consultant & NED

Our engagement always starts with a conversation. This initial discussion is crucial, as it allows us to understand the unique challenges and opportunities your business is facing.

From there, I can offer a flexible range of services tailored to your needs. Whether you require remote consultation, project-based guidance, or a more hands-on approach with in-person boardroom sessions, I can customize my support to fit your business goals.

One of the specialized services I provide is acting as a Non-Executive Director (NED). As a NED, I bring my 30+ years of CEO experience to your board, offering independent advice, oversight, and strategic insight. This role allows me to provide a balanced perspective, guide your leadership team with objective analysis, and help you navigate complex business decisions.

In addition, I offer one-on-one mentorship to C-level executives, including CEOs, focusing on strategic planning, leadership development, and organizational growth. These mentoring sessions are designed to foster innovation, improve decision-making, and strengthen the overall leadership capabilities within your organization.

Beyond strategic advice, I am also well-versed in practical solutions. I work with businesses to identify areas where existing resources can be optimized, leading to cost-effective problem-solving. I also offer tools and technologies, such as a free app that helps you collect more five-star reviews, enhancing your business’s reputation.

Finally, my approach is deeply rooted in a customer-centric mindset. I have developed seven simple questions to help revitalize your business story, increase customer engagement, and generate more referrals. This methodology is part of my commitment to helping you achieve sustainable growth through improved customer relationships.

To explore how my services can benefit your business, I offer a complimentary call to discuss your needs and determine the best way forward. Let’s work together to unlock your business’s full potential.

Public Speaker

I am available for public speaking engagements and thrive on the opportunity to share insights and experiences with diverse audiences.

Whether it’s a planned event or a last-minute invitation, I bring energy and expertise to every presentation. Over the years, I’ve spoken at numerous local and national exhibition centers across the UK, Europe, and the United States, gaining a wealth of experience in engaging audiences of all sizes.

In addition to leading presentations, I have a unique perspective from having participated as an observer and sat on the client side. This dual experience allows me to understand the needs and expectations of audiences, which helps me tailor my message to resonate with them. It’s this versatility and understanding that make my public speaking engagements both informative and engaging.

If you’re looking for a speaker who can connect with your audience and deliver valuable insights, I’m ready to bring my experience to your next event.


Businesses can face challenging times, and sometimes the signs aren’t always immediately obvious. As someone who’s led a business myself, I’ve learned to look beyond the numbers and focus on the underlying drivers that determine a company’s success or failure. I specialize in identifying these deeper issues that accountants or traditional analysts might overlook.

It’s tempting to believe that business is always smooth sailing, but the reality is often different. The analogy I use is that of a swan: calm and graceful above water, but paddling like mad beneath the surface to stay afloat. This is the reality for many business owners—working tirelessly behind the scenes to keep their companies running.

I understand this struggle and know that complacency can be a silent but deadly threat to any business. Having spent years in the trenches, I’ve learned that when businesses start to flounder, it’s often because they’ve lost touch with their customers’ evolving needs. A shift in focus, a re-evaluation of customer needs, and a fresh perspective on your business’s core story can make all the difference.

My business turnaround services are designed to help you reassess your business fundamentals, rethink your product and service offerings, and rekindle customer engagement. This process often involves reimagining existing products or creating new ones to replace lost revenue streams, with the ultimate goal of regaining market share and stabilizing your business.

The stakes are high: if left unchecked, a business can lose clients, market share, and ultimately, its place in the market. Don’t wait until it’s too late. If you’re noticing signs of struggle, let’s talk about how I can help you get back on track and ensure your business stays afloat—and thrives—in the long run.

Training Services

In my career, I’ve been called upon to step into highly technical roles with minimal preparation time. Despite starting with a basic understanding, I have successfully designed and delivered comprehensive training programs for a range of industries and professionals.

A notable example is when I was tasked with leading a cybersecurity training project. I ended up spearheading the initiative, providing training to several hundred senior business managers in CISSP—the Certified Information Systems Security Professional certification, recognized as one of the most esteemed in the cybersecurity field.

During this project, I trained a diverse group of clients, including the UK National Health Service (NHS) and PricewaterhouseCoopers (PwC), addressing their specific needs across a variety of environments—from general business operations to advanced data centers and even car parks. It was a fascinating and challenging assignment, especially considering I had only four weeks to design and launch the entire program from scratch, based on a mere two-hour briefing. The project spanned six months, during which I delivered multiple one-on-one coaching sessions for professionals preparing to retake their CISSP exam.

This experience reflects my ability to quickly adapt, grasp complex concepts, and create effective training programs that meet high standards. If you’re seeking a trainer who can transform complex topics into accessible learning experiences and guide professionals to success, I’m here to help. Whether it’s cybersecurity, business strategy, or other specialized areas, I offer tailored training solutions to meet your organization’s needs.

If you’re interested in learning more about any of these additional services or my core offerings, I invite you to schedule a complimentary call. Together, we can explore how I can support your business’s growth and success.

Click here to read my About page.

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David White Consulting