In 1996 I set up Weboptimiser to help people get more for less, it turned out to be at the forefront of the Search Engine Optimisation industry, and I have run it for nearly twenty two years – that’s a lot of experience. I help thousands of business owners and managers to get more from their sites. Getting business from it is the real trick and not everyone makes that happen and that is far more where my focus is today.
Obviously things have changed over time. The plethora of search engines has reduced to one, the market has commoditised, the world has moved on. Google staff are now called Weboptimiser’s. Yet there is still a need for your business to get sales. The difference today, is that it is not good enough to be superficially just at the top of search, you can buy that with pay per click. You need to be number one in your field for real.
My best clients are the ones who are clear on this. They want to win the business. The fact is however you gain attention, you need to make a sale. This is the only way you stand a chance of making a profit on your investment in achieving any online position. I refer to this as getting a customer to get a customer, you may see it as a buyer is a buyer is a buyer. The fact is that there are those that browse and those that buy. The buyers are the ones we want and need. We can nurture the browsers and be there for when they become buyers, but the truth is always that we need buyers today.
Salesmanship Is Required!
Social media queens talk all about engagement, the technicians talk about technology, what you actually need is salesmanship. Yet most sites and people responsible for sites are not in sales. Don’t believe the lie that you just need to be “liked” to succeed. You can buy Likes and you know that those with the most likes are not necessarily successful at all. Over the last twenty years I have picked up over 350,000 likes and followers, they rarely generate cash, although they do show social proof.
In most cases not being led by sales can turn all that is invested into a website, or anything else that is forward facing into lost money. Most are surprised by this, when this becomes reality, jobs seem to get lost quickly. Especially now.
Online salesmanship is harder, it requires a multi step, multi faceted, interlinked processes. It is complicated, it is difficult, it requires clear thinking and a strong understanding of what really works, not what others appear to be doing. Even though online is fast and instant, people are not necessarily. The most successful are those that appreciate that we are working with real people who need time to buy. That does not mean that you can’t make a quick, cheeky sale. In most cases you can. This is how we get a customer to get a customer.
What I Can Do For You
Lots of people are able to explain that you need to make your business stand out, to make your business different and engaging. Few are able to walk you through how to do it and make sales whilst overcoming or working around the technical and often bureaucratic difficulties, keeping the process simple and the costs reasonable.
Every form of marketing nowadays requires a significant web presence. However, to make sales not all your assets want to be online or on your website. There is more to it, a lot more. Knowing when to bring people online, and when to take them offline is crucial. Knowing how to keep people coming back, so that you not only engage once, but keep it up, is a rare party trick – and not easy.
If any of what I have outlined on this page resonates, it is because you recognise that I, with my unique experience, am able to deliver. You should call this number: 020 3322 1282, leave a message with your name, number and email address and I will get in touch.