There are many reasons you may want to write a book, in business it is usually to help you to get more business. The good news is that people like books and a book is full of upside leverage with very little downside – except that is for the initial effort required to write the damn thing.
Enter the Crazy, Lazy, Way To Write A Book. In the video I show an example of a book that started life as just ten bullet points. I am also able to show you awards I have received and how I used one particular book as part of an ongoing communications program. Needless to say it helped me win a lot of business. Would I have won the business without the book, maybe, but the book definitely helped, it also set me apart. Most importantly it attracted people to me.