As a perpetual student, developer, trainer and consultant I have personally turned client budgets of hundreds to thousands and thousands to millions. Working with major brands such as IBM, Sony to organisations such as the Chartered Institute Of Marketing and the IOD to one man bands and other expert consultants for businesses, government, hi-tech, military, finance and travel sectors targeting both business and consumer markets.
I understand ROI / CPC / EPC / CPL / CPS and LTV! A PPC ninja, a hand coder, a retargeting strategist and badass copywriter, presenter, speaker and product maker.
That said, I have learned that there are six vital things to be done:
- Be on the constant lookout for new opportunity
- Explore ways to help
- Find solutions that solve real business issues
- Share expertise so that those around us can grow their businesses
- Make introductions between like minded people
- Regularly meet up to further foster ideas and support
You may expect me to talk about SEO, PPC, Social Media and all those things. They all come into play when you think about how you can attract clients. You need a lot more than those tools to foster ongoing engagement. While technology is vital in effecting delivery, strategy is what makes the difference and that only comes about through having a wholesome understanding of the desired outcome.
In 1996, due to devastating business and personal circumstances, including divorce, I lost everything. Not one to dwell on misfortune, and determined to recover, I started Weboptimiser.com. My fortune quickly recovered, a close shave and a near brush with disaster averted.
Weboptimiser pioneered the SEO Industry. During that time I served as Chairman of the Search Task Force for the Internet Advertising Bureau and developed best-practice standards that were adopted industry-wide in the UK, across Europe and the US.
In 2010 I was a guest on The Brian Tracy Show, which was aired in the US where I was introduced as THE Online Marketing Expert. The program was featured on NBC and syndicated out to many other channels. As a result of this appearance, I was invited to co-author “The Relationship Age”, with Mari Smith, who is known as the pied piper of Social Media. “The Relationship Age” taught PROVEN strategies for creating profitable relationships in the world of Social Media” and quickly became an Amazon Best Seller. In December the same year I was awarded a Best-Sellers Quill Award by the National Academy of Best-Selling Authors in New York as a result of the book’s success.
More recently, I co-authored “The New Masters of Online Marketing”: Leading experts from around the world reveal proven secrets to grow your business through Online Marketing Strategies”. Unsurprisingly that too became an Amazon best seller.
In 2012 following the best-selling launch of ‘Marketing Miracles’ with Dan Kennedy I was awarded another Quill Award by the National Academy of Best-Selling Authors this time presented in Hollywood.
I was then invited to contribute to “Hit-Me”, published by Harriman House. Then in 2013 I was invited to contribute to “Start Your Own Information Marketing Business” with Robert Skrob, Founder of the Info Marketing Association.
Generating sales results is, in a nutshell what I have pioneered for the last 30 years, since before online really took off. What I do best is summed up as ‘RELATIONSHIP MARKETING‘. Nowadays, it really is not the tactics that count so much as the strategy you employ to build the relationships with strategies and tactics developed to deliver the goods.
More than anything else, I enjoy working with real people – and I have been determined to dedicate myself to helping build client opportunities by really seeing business from your perspective first and last. I have found my calling, and that the simple truth is to first look after your friends and colleagues, from there, happiness reigns supreme.