It is fascinating to see unfathomable money maths at work in the world of pay per click. It’s not the fault of Google, Facebook or anyone else who provides pay per click services.
Many business managers will spend for example £1000 to acquire a client and then only make a sale of £100. I have simplified the numbers, although I have seen many, many examples like this and worse.
Stop worrying about “losing your shirt” to PPC!
It doesn’t have to be this way and it’s no ones fault. The way to make it work is to quickly modify the business model – not the PPC.
There are certain situations where huge losses are acceptable. For instance in an exploratory campaign, to test the market. Common sense dictates that losing big money should stop sooner rather than later.
Big Money Losses
Big money losses normally occur with larger, slower moving businesses who have money to spend, staff to pay for and departments to maintain. They hope that things will improve as they become more practiced and better at it.
I have worked on many campaigns that have produced the opposite with 1000’s of percent Return On Investment. I pioneered Conversion Rate Optimisation (CRO) in the early 2000s.
The fallacy of Conversion Rate Optimisation (CRO)
To paraphrase Einstein, insanity is to continue to do the same thing over and again and to expect different results. CRO can make a difference and improve the profitability of an already profitable campaign. CRO can rarely fix a campaign where the basic money maths are so far out.
The Only Real Solution
You need a different business model.
Several. Even if you have one that works!
I have twelve business models that are designed to work quickly with any business, large or small. These business models can take a poorly performing business model to break even very quickly and onward with tweaking to profitability.
Off the Charts Growth!
Not only that, but twelve business models can mean a different offer each month – and you can put the program on auto pilot to repeat on and on. This keeps past clients interested, attracts new clients and helps clients to buy again and again. This is how to get logarithmic growth that goes off the charts.
If you would like to know what those business models are and learn more on this subject, please opt-in below and I will send you a PDF that shares a couple of ideas you might be able to apply immediately.
Or call 020 7183 8623 and let me know your availability.