Here’s a creative practical way to net you a hundred unpaid local sales people in double quick time. This works for start-up and established businesses, just change your approach accordingly. It is also a way of building a list of interesting and interested people locally too.
Quite simply every business needs business support in lots of ways. You will need the support of local taxi firms, restaurants, accountants, lawyers, security, office supplies equipment and so on. The last time I compiled a complete list I got up to about forty. Typically these will all be local to you.
The great news is this is fast and you can do it by foot or by phone. They will all welcome you as you will honestly let them know of your circumstances (that you are new in business/ or looking at changing suppliers) and that you are creating a shortlist of local (insert type of business here – could be accountants) and you are calling to establish if your firm might be interested in having you as a client.
Most importantly you will arrive as a welcome guest rather than as the annoying pest. I have applied this technique for years and have met some great partners as a result.
Some will ask if you have any needs right now, and the chances are you don’t. Some will dismiss you quickly with a “call me when you have”. Others will give you more time.
You probably would want to do business with the less mercenary, the ones who are prepared to give you time. So those who get rid of you quickly are good to find and potentially qualify out. Others will no doubt ask you about your business as you ask them about theirs. You will tell them honestly about your business and that you are building up your local network and confirm you are thankful for their time and for taking an interest.
You may want to conclude the conversation by letting them know you will be adding them to your shortlist. Plus if you hear of other businesses that could work with them you will be sure to connect them.
People generally like to be courteous and helpful and in learning more about what you do they may know someone they could introduce you to. They will most likely feel better about introducing you especially when you make your final offer, at the end of your call or visit to connect people to them.
Leaders always give before they gain.
Of course, if you do connect someone, then the chances increase that they may introduce someone to you. It’s not an exact science, do not expect or demand quid pro quo. Sometimes you introduce two people and a referral comes your way that is not connected with the one you gave.
You may be wondering how this might get you 100 local unpaid sales people working for you in double quick time. There are about forty different types of business services that your firm may employ in it’s long healthy growing future life. Don’t wait till you need them. Build that list of potential suppliers now. Just shortlist two or three from each category and hit the phones or pop by in person. In most cases, you will be warmly received. You will be literally shopping for clients, plus you will find some great potential partners along the way. Plus your name will be big where it counts, one at a time without breaking the bank. You’ll be generating wealth through stealth.
Let me know how you get on. If you like this and you want more. Get on the shortlist at https://starreferrer.com.
You can take this idea a notch further if you ask each person you talk to if they would like to stay in touch. If they agree, this is another indication that these people could form the backbone of a great local network.
Please leave a comment below. I look forward to hearing about your success.