Graham Arrowsmith a direct mail specialist gave me a few compliments the other day when he interviewed me for his The Next 100 Days podcast. We discussed a couple of stories about how it all was “back in the day” and took a few moments to reflect on what was actually done and what others might learn from it and could do for themselves.
Graham was very happy that I was able to tell personal stories as story telling is the key to real communication. It is how people tune in and learn – much better than simply a set of commands telling you what to do. So go listen in! Hows that for a command…
In all the projects I work on, the most important thing to understand is the story. When I meet clients they always tell me the story of their clients and it is really important information to know, as when the customer journey is told as a story we can emotionally connect and more easily understand and empathise.
Have you ever heard the fable of the chicken and the pig?
A Pig and a Chicken are walking down the road.
The Chicken says: “Hey Pig, I was thinking we should open a restaurant!”
Pig replies: “Hm, maybe, what would we call it?”
The Chicken responds: “How about ‘ham-n-eggs’?”
The Pig thinks for a moment and says: “No thanks. I’d be committed, but you’d only be involved.”
That folks, is where the rubber meats the road.
Are you committed in what you do or are you a chicken?
The good thing about taking action is that you get to choose the direction. So if you go left and realise you should have gone right, you can always reverse! If you never start you will never get to where you want to be, it’s always a good time to commit.
I did not exactly say all I wanted to say to Graham, yet I am happy with what I did say. I could have prevaricated, I could have blocked it, or as I have done, I let it go, happy with the outcome, knowing that there is more we could have discussed left for another day.
There will always be another opportunity and all will be good with the world. I know this as I am as committed as the pig – all in!
The question is will you be the chicken or the pig today?
Have a great day.