Do you really know who your ‘A’ list clients are or might be?
It should be obvious, yet if it isn’t that’s a worry.
Do you have more than one ‘A’ list?
You do have multiple streams of incomes don’t you?
These are two vital issues that must be solved for any business to start, grow and succeed. Before anything else.
As any builder knows you can’t build until your foundations are set in concrete. The “big dogs” know this too.
The good news is, as any “big dog” builder knows you can always find new ground to lay new foundations.
I suspect that this simple concept will be seen by around 10,000 people between now and next Wednesday as I am sending this message just to business owners I know.
However I don’t expect that many more than a small percentage, 1% to 2%, will ‘get it’.
You may think that you have bigger problems to chew on.
Yet on examination I think you’ll find that most problems come back to the source, or usually the lack of it.
In 20 to 30 minutes on Wednesday we can tackle twelve or more of the key issues that will concern the cementing of your ‘A’ list and it could begin or fix a skill that has eluded you for life. It’s quite simple, it’s not rocket science.
I mentioned that the “big dogs” know who their top clients are so why shouldn’t you? Not having your specific ‘A’ list identified and set in concrete is why so many business owners get led astray and lost down dark alleys.
This is what limits and holds local businesses to “small” and “struggle”. It is this FAILURE that prevents so many business owners and entrepreneurs from building big, profitable, valuable businesses.
You can accomplish four things by attending Wednesdays webinar:
- Identify new opportunities to boost income from your existing business
- Discover strategies for boosting the productivity of the media you use
- Make your business more powerful and profitable
- Find a path to a brand new profit opportunity by combining new knowledge with what you know.
The Perils Of The Spending Wall
Another imperative is that if you do well in your marketing you are likely to hit a spending wall, where your returns diminish, the more you spend, the less you get in results.
You can hardly ask a magazine to print more editions or expect a TV channel to reach an even wider audience.
Whereas your ‘A’ list is owned and determined by you, it becomes over time, your media and you can keep on going back to it and expanding it.
In a recent meeting a network chief talked about his rise to success to his network members. He explained how he sold his UK business for many millions even though he is just an ordinary guy.
All anyone has to do, as he was suggesting his network members could do is, to recruit new members. As he did. One at a time. It’s just not difficult.
He then went on to describe who he would ask and of course he was talking to a group of people he could ask. This is entirely because of one key thought – and that was: who is in his ‘A’ list?
There are a number of not obvious ‘secrets’ that we may or may get to cover, probably in the Questions and Answer session after my main presentation – for instance how to lock your ‘A’ list into an ‘iron cage’ and how to put a big moat between them and your competitors. There are other insider secrets that I know of that I may only share in private.
Having an ‘A’ list is like owning a missile guidance system. I should know, years ago I worked on one. As much as I dislike references to war, with an ‘A’ list you increase the chances of hitting your targets dramatically.
Why Do So Many Fail – Even With An ‘A’ List?
Of course building or acquiring a list seems relatively simple. Yet why do so many fail with them? Why is it that so few have an ‘A’ list and those that do, do so well with them?
Compiling your ‘A’ list is one thing – and a most important thing, yet how do you use it? What would you look for? How would you spot one? I have made mistakes in this. I have learned the hard way.
You can work a local business with a local list harder than any national organisation or even Facebook or Google who do not work well on a local level, that last mile that is illusive to them, you can own.
With an ‘A’ list, the chances are you will operate alone, in a vacuum, with no distractions, uninterrupted by competitors – all because you took the simple trouble to create an ‘A’ list – with little or no media costs.
What happens when you don’t have an ‘A’ list?
You see every client as an opportunity and then cannot differentiate yourself.
Busily saying yes to everyone you will soon get outside of your comfort zone and panic will set in as you find yourself helping clients in so many different ways you cannot deliver a competent service, quality suffers and your reputation goes out of the window.
That’s just the half of it.
The other half is where do you go looking for new clients?
Some people think that they can help everyone.
Sadly that is just not true. Governments can’t do that and the worlds largest companies like Apple, Facebook and Google certainly can’t and clearly don’t.
Your ‘A’ List Comes With Multiple Options
The ‘A’ list skill can actually be employed again and again.
As you identify new and different markets, you will build more ‘A’ lists and first, knowing how to make them and use them will make a big difference and bring about time savings and accuracy, which in turn links to more certainty.
Plus you will end up with multiple income streams which speaks to the longevity and security of having an ‘A’ list mentality brings.
No one will ever stop you from creating a 4th and a 5th ‘A’ list.
This is skill set that few possess and of course even fewer have any ‘A’ list at all.
It is possible when looking at partnering or acquisition opportunities that you will see more value than your potential partner and this is where real money can be made fast.
I look forward to speaking with you on Wednesday