In 1996 I set up Weboptimiser to help people get more for less, it turned out to be at the forefront of the Search Engine Optimisation industry, and I ran it for nearly twenty years – that’s a lot of experience. I helped thousands of businesses get to number one. Staying there was the real trick and not everyone makes that.
Obviously things have changed and the plethora of search engines has reduced to one, the market has commoditised, the world has moved on. Google staff are now called Weboptimiser’s. Yet there is still a need for your business to be number one. The difference today, is that it is not good enough to be superficially just at the top of search, you can buy that with pay per click. You need to be number one in your field for real.
What Weboptimiser did and what I wanted to do were two different things. Most people just wanted to be number one in Google and that was it. I always knew that a website, and it’s business needed more than simply to be number one. Simply being number one is not enough to get the business.
My bigger, more established clients, the one’s where I really won the bigger projects knew the difference and would take on the challenge of achieving number one in reality, which was always going to be a bigger job than simply being positioned at the top of search.
The fact is however you get attention, the first thing you say determines whether your visitor, reader, enquirer or guest continues or not. This is what I mean by being number one is not enough. Same for facebook, youtube et al. You have to get the first ten words right, as otherwise the following 10,000+ will be ignored.
Salesmanship Is Required!
Social media queens talk all about engagement, the technicians talk about technology, what you actually need is salesmanship and most sites and people responsible for sites are not in sales. Funnily enough when a company spends money on anything, a return is expected. Don’t believe the lie that you just need to be “liked” to succeed. You can buy Likes and you know that those with the most likes are not necessarily successful at all.
In most cases not being led by sales can turn all that is invested into a website, or anything else that is forward facing into lost money.
Most are surprised by this, when this becomes reality, jobs seem to get lost quickly. Especially now. Online salesmanship is harder, it requires a multi step, multi faceted, interlinked processes. It is complicated, it is difficult, it requires clear thinking and a strong understanding of what really works, not what others appear to be doing.
What I Can Do For You
Lots of people are able to explain that you need to make your business stand out, to make your business different and engaging. Few are able to walk you through how to do it and achieve the objective whilst overcoming technical difficulties, keeping the process simple and the costs reasonable.
Every form of marketing nowadays requires a significant web presence. However, to make sales not all your assets want to be online. There is more to it, a lot more. Knowing when to bring people online, and take them offline is crucial. Knowing how to keep people coming back, so that you not only engage once, but keep it up, is a rare party trick – and not easy.
If any of what I have outlined on this page resonates, it is because you recognise that I, with my unique experience, am able to deliver. You should call this number: 033 33 90 789, leave a message with your name, number and email address and I will get in touch.