Well, Trump said something like that, didn’t he? Did it work?
I recently referenced The Donald (as I do, again here) – and how he has succeeded and well, I did get some positive responses. I also got a lot of negative responses about how wrong, divisive and, well, there were a lot of swear words too. Hypocritical, Toxic…
If it were true, I would agree with most of the ‘hate’ mail and the editorial I have seen out there. However inventive media coupled with manufactured testimony and doctored photography is more than misleading. It seems to me both sides were equally at fault.
This is the elephant in the room and it goes back a long way. It’s not new. Thomas Edison said “Hell, there are no rules here, we are trying to accomplish something”.
In the case of Trump, he would have made millions out of the presidency, win or lose.
The concepts, ideas and techniques are not new, they are not mine, they are set in stone and work again and again and again, yet most miss them – and that is the big surprise and perhaps the source of the shock itself. Everyone thinks they know, yet still, they are surprised.
You can see it laid out in the press. Trumps life has been full of people telling him he could not do what he has done. The lessons can be read again and again, he continuously proves the pundits wrong and pockets the cash. I am not saying everyone should break the rules, I am just saying that if you want to be successful you do.
When I set up Weboptimiser 20 years ago, people would say to me, what do you need a search engine for… You just add dot com the brand name and you are away. I had a clear vision of the future and was proven right.
My dad used to say the problem with voting is that you always get a politician. Thank goodness, at least: that’s changed.
It is not criminal to break the rules. For most in business, it is criminal not to.
If you want to make sure you fail in what you do, do your best to comply with all the rules. Do things the way they are normally done, don’t stand out, don’t get noticed and watch as you spend more on advertising than you get in sales. Media owners are happy to take your money and subject you to their rules.
The surefire way to fail is to focus on your brand, make it big, include a big picture with hardly any text, have people see how clever you are. As a result they will not bother you or your business, you will get few phone calls, peace will reign.
The surefire way to succeed is to change everything. That is what most successful businesses start out doing, they lose it as everything becomes homogenised. This is what breeds unwanted competitors. Competitors all start with “why we are different” and break through. Trumps approach was no different.
Trump is divisive, he is also devastatingly effective. He played the media at their own game. Hilary ultimately got the mandate of the people, nice. Trump got the Presidency and won. This is a truth that many will not like – and that is the heart of the division.
Yet everything we do could be said to be divisive, we all choose one product over another. It’s called personal choice. To choose or not to choose, that is the question. Most present no choice.
Lets Make Our Business great Again
Personally I draw the line at hurt. I would urge those who try to take what they can from recent events, from the concepts, ideas and techniques that you have seen to not use them for evil purposes, there is no such thing as the greater good. I know it should go without saying, breaking the rules does not give anyone permission to hurt others.
Our only salvation is that the more these concepts, ideas and techniques are employed properly, professionally, for wholesome reasons, then it will be harder for the negativity to get through and genuine success will be achieved by those that deserve it. It should not be shocking to realise that shock tactics work.
Handle With Care
The thing is that these concepts, ideas and techniques are dangerous. If you simply copy what you have seen in action, it is possible to get it wrong and produce the wrong type of devastating effect. Like fireworks, they should come with the warning: handle with care.
Take Care This Christmas
On the 8th December I am hosting a small Christmas dinner and if you have read this far, then I would love for you to come along. As well as meeting you, perhaps again, I would like to introduce you to other like minded business owners and to chat a little about what 2017 holds in store for you.